Asahi Beer long time ago. The yellow writing is Katakana for Asahi Biiru. Brown writing in the left means Ebisu Biiru and in the right means Sapporo Biiru. So, do you think each Asahi beer is named after a city in Japan? I can't tell you more, but being there looking at the ads was like being in the old times. I found this on the outside of a traditional restaurant along with other old Asahi ads.Yuri San: Oishi biiru desu ne (Nice beer)
Hiro San: Kirei na onna no hito (Pretty lady)
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7 comments:
Henny, absolutely stunning adv - I love those old advertisements and poscard:)
Beautiful ad !
I love those old adds !
This is a really atmospheric, nostalgic photo. It makes me wonder what the atmosphere is like inside the bar.
The “beer lady” looks like a moga (“modern girl”) from the Taisho Period (1912-1936) モガ（モダンガール）。Any earlier and she’d be wearing a kimono and look like someone in this beer ad from the Meiji Period (1868 - 1912).
Monpe モンペ、baggy trousers like this were all the rage in the early Showa Period (1926 - 1989). It was easier for women to contribute to the war effort that way. Not so much conspicuous beer consumption in that harsh period.
A more modern beer ad can be seen here. But I’m afraid styles in Japan are changing once again. Adults are out of luck these days. Take a look at who the beer market is aimed at now. OK. It’s not real beer. It is said to taste like apple juice.
What a classic poster! I like the dark wooden wall behind it too :)
Really beautiful ad, but so 'unjapanese' to me...
Beer and soft drinks were, many years ago, my only source of japanese writings, fuelling my curiosity about those strange signs.
A great ad. Many of these old posters are so much more interesting than the new shiny ones:-)
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