New and Old

Asahi drinks today can be bought from this vending machine. It's the most succesfull way to promote your product, isn't it? Apart from the year these ads were made, beer is not originally from Japan, it's probably why they were and are trying to bring or to introduce Western lifestyle impression in the ad.

Let me copy paste some of Gary's comment on my previous post:

"The “beer lady” looks like a moga (“modern girl”) from the Taisho Period (1912-1936) モガ（モダンガール）。Any earlier and she’d be wearing a kimono and look like someone in this beer ad from the Meiji Period (1868 - 1912)."

In today's post, does the "beer gentleman" look like a moma ("modern man")? :).

Hiro San: Biiru ga suki desuka? (Do you like beer?)

Yuri San: Uun, chotto (Umm, not really)

An old advertisement

Asahi Beer long time ago. The yellow writing is Katakana for Asahi Biiru. Brown writing in the left means Ebisu Biiru and in the right means Sapporo Biiru. So, do you think each Asahi beer is named after a city in Japan? I can't tell you more, but being there looking at the ads was like  being in the old times. I found this on the outside of a traditional restaurant along with other old Asahi ads.

Yuri San: Oishi biiru desu ne (Nice beer)

Hiro San: Kirei na onna no hito (Pretty lady)